Posts Categorized: The PR Student

Stručnjak za reputaciju – Posao budućnosti?

Odnosi s javnošću kao zanimanje još se uvijek bore da postanu prepoznatljivi jednom širem krugu ljudi. Jedan od razloga za to sasvim sigurno se ogleda u činjenici kako većina ljudi smatra da o komunikaciji zna sve što je potrebno, pa im ne pada na pamet još dodatno angažirati i plaćati osobe koje se komunikacijom bave… Read more »

Pristojnost na društvenim mrežama nekad nije najbolja politika

Kako treba pristojno odgovarati na pitanja, uvijek reći hvala kad ti netko nešto ponudi i poštovati starije od sebe učili su nas još roditelji. U profesionalnom svijetu odnosa s javnošću, društvenih mreža i korisničke podrške to je još i važnije. Korisnici s pritužbama uvijek su u pravu, a cilj community managera na društvenim mrežama je… Read more »

How Pepsi shattered its own reputation

Pepsi recently released its newest campaign starring the social media star-turned-model Kendall Jenner. The brand has always presented itself as very culturally aware and hip, so it’s no wonder their latest spot can be seen featuring millennials marching for peace. The controversial part of the ad comes after Kendall decides to leave a photoshoot to… Read more »

Što je to giveaway?

Pregledavanjem naslovnih strana na društvenim mrežama, barem ćete jednom u danu naići na post giveawayja. Ili su ga zaigrali vaši prijatelji/pratitelji ili ga je organizirao neki brand, osoba koju pratite. Povuče i vas da u svega nekoliko klikova i jednostavnih koraka postanete potencijalni dobitnik nagrade. Share

Has Hollywood’s PR machinery gone too far?

We’ve all heard stories about Hollywood being merciless and nothing what it seems like – all that glitters is not gold. This isn’t something we think or worry about though, because it doesn’t affect us and it probably never will. We do watch Hollywood made movies and some of us do keep up with the… Read more »

Post-truth era i odnosi s javnošću

Po izboru Oxfordskog rječnika, riječ godine za 2016. je post-truth. U prijevodu na hrvatski jezik, riječ bi bila o “poslije-činjeničnom”. Share

Problemi PR studenata: Kako baki objasniti što studiraš

Ma znam ja otprilike što je PR, ali što vi točno radite? Tako će otprilike glasiti odgovori većine rodbine, prijatelja i poznanika kada im kažete da studirate odnose s javnošću, područje koje se smatra jednim od najperspektivnijih zanimanja, ali je usprkos tome većini ljudi pomalo strano. I onda kažu da je PR sve što radimo… Read more »

New York i Los Angeles – Oaze za PR i medijske stručnjake

Svatko od nas zamišlja svoj idealan posao koji kao da je stvoren baš za nas. U potrazi za tim poslom iz snova, vrlo nam je važna lokacija. Veći gradovi pružaju nam veće poslovne mogućnosti i raznovrsnost. To pravilo vrijedi i za poslove u odnosima s javnošću i medijima. Stoga, ne čudi da su New York… Read more »

A Typical Day in the Public Relations Business

A lot of people would like to work in the public relations industry because no two days are the same on the job. You can often hear PR specialists and managers talking about how exciting their work day is and how they never get bored. If you’re like me and dread falling into a routine… Read more »

Odnosi s javnošću – talent ili rad?

Kada se govori o odnosima s javnošću, često se znaju čuti određeni stavovi koji su nastali na temelju pogrešnih dojmova. A kada se takvi stavovi više puta ponavljaju, postoji mogućnost da će se pretvoriti u one svima poznate negativne oblike – predrasude i stereotipe. Share

PR Lessons from Game of Thrones

While we all await the seventh season of Game of Thrones, why not learn something from it’s previous content? If you don’t already know, the tv series based on George R. R. Martin’s best-selling novels tells the story of different families and individuals on their quests to take the Iron Throne. The show is filled… Read more »

Product placement, can it be justified?

Product placement is a very well-known phenomenon that many firms use today. It began in nineteenth century. In many cases society is not aware of that, they do not recognize it as such. Product placement can be described as an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique,… Read more »

The best PR campaigns of 2016

In 2016 many campaigns were represented to the society and some were quite successful. PR is brought to us every single second, some we notice some not. But there is always few that are outstanding and caught needed attention. Here is the list of the best PR campaigns that were planted in our media world… Read more »